Money story: Fail in public 27 times, then let one small product pay for everything: the build-in-public path from $0 to $1M.

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How the money is made.

Angle: Fail in public 27 times, then let one small product pay for everything: the build-in-public path from $0 to $1M.

In 2021 Marc Lou lived with his parents with $0 in the bank; three years later he was a millionaire after building 27 websites, as he recounts in his own video story.

His breakout product ShipFast, a Next.js boilerplate that automates the boring parts of launching a SaaS, earned $528K in its first 4 months and passed $1.23M in all-time Stripe-verified revenue, according to IdeaIndex’s case study.

In June 2024 Noah Kagan profiled Lou after a single month in which he made $143,280 as a solopreneur working from Bali.


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